Our enterprise, Oneiric Appliances Pvt. Ltd., is the one to be trusted in the marketplace. Our offered assortment of electrical appliances is acclaimed all across the nation. The prime attribute to the constantly growing preference of our 1 Ton Air Conditioners, 1.5 Ton Window Air Conditioners, 55 Inch LED TVs, 50 Inch LED TVs, Automatic Washing Machines, 6.5 Kg Washing Machines, 225 Ltr Refrigerators, 180 Ltr Refrigerators, etc. has been their seamless finish. The way these are produced in our infrastructure base without even the slightest of compromise on quality has been a major contributor to the high quality of our offered electrical appliances. These are delivered to clients in a timely manner. To constantly assure the timely delivery of these, we have adopted the best distribution channel of the country. Over the years, this channel has helped us in penetrating the competitive electrical appliances market and attain a high market position. We aspire to perform with same diligence even in future years and become the top manufacturer and supplier of the sector.
Marketing Strategies & Business Promotion
Marketing Strategies of our company are acclaimed across the country. We strategize carefully and choose the best distributors and exclusive stores to make our range available to the clients. We supply our range to dealers in a systematic manner, district wise. Further, we also are listed on GEM, a government portal.
Our company, does Business Promotion through below as well as above the line activities. We promote ourselves via news Paper advertisements as well as local level advertisements the reach of which is decided as per desired area. We also participate in Exhibitions, local level advertisement and promote our company through various online portal focusing on product promotion.
Our company has three major business divisions. Each division carries out the production of diverse electrical appliances such as 50 Inch LED TVs, Automatic Washing Machines, etc. The major divisions of our company are listed below:
- Air Conditioner & Refrigeration Division
- Washing Machine & LED TV Division
- Water Dispenser Division
Our team is famous nationwide, it comprises:
- Vijay Bangar (Director): Our companys former senior manager of GHCL Limited Home Textile at Siyaram Silk Mills Ltd. is now taking on the responsibility of the position of a director in our company. His huge experience of the domain is commendable. He is famous for his exceptional work as a former general manager of Welspun India Ltd.
- Anju Aggarwal (Director): She has taken on the role of a director in our enterprise. Before helping us with our management, she was working at Oxford Group of Institution as a product development & marketing administrator head. Further, she has also been awarded for her impressive performance as an Administration head British Language Institute and Bharti Public School.
- Anuradha (Director): She is post graduate holding degree in M.A. English. She is respected by her coulleges in our company for having exceptional finance as well as operational management qualification
- IPS H S Balbaria (Adviser): He is a retired DGP (Uttar Pradesh), member of Indian police service (Batch of 1976). He has worked as the chief managing director of Balwaria securities Services Pvt Ltd. He had served with excellence in the past. Currently, he is working as a adviser to our enterprise.
Our company has maintained an R&D set up in our infrastructure base since our incorporation. The team working in this set up helps our company in understanding the latest needs of clients as well as any advancements of the industry. They compare the quality and designs of our range to the competing options available in the market in order to come up with ideas regarding improvement of our range.
In the past years of our operation, we have opened 10 franchise stores and distributor channel partners. Our target is to open more than 100 stores in next 5 years to increase our sales up to 2 crores per store. By strategically opening these stores at correct places, we aim to increase our annual turnover up to 100 Crores. Here is the list of stores that we currently have:
- Ramya Enterprises Shop no.- A-17 Vipin
Garden Najafgarh Road Dwarka Mor in front of metro pillar no.-804,
- Mr Niyazuddin
Nizamuddin Furniture India B-202/3, Gali No. 21, Mansing Nagar,
Brijpuri Road, Mustafabad, Delhi-11009
- Ridhi Appliances Shop no.-32/18 Friends Colony Gurugram, Haryana-122001
Krishna Electronics Asawta Chowk 62 Milestone Nh-2 Near Red Rock
Palwal, Palwal, Haryana-12110
Enterprises 1183/20, Plot No. 8, Subhash Park, Opp. Model School,
Enterprises Shop No-2 Plot No.-10-11, Dindarpur Extantion, Main
Road Gurgaon Road, Najafgarh
Yana Voltech 49, Jay Hanuman Vatika, Gangapol Jaipur
Patkai Basistha Road, Near House Fed,